Bradford Bulls’ X Factor style competition is being supported by its telecomms provider NGC Networks.
Yorkshire-based NGC operates the Super League side’s ticket hotline as part of a contract to supply telecommunications to the Bulls.
And in a sponsorship deal, the company is also providing the text voting line for the OK Bull Factor contest in which music acts and bands compete for a £5,000 prize and an introduction to a record producer.
The acts perform before the start of each home clash at Odsal as part of the club’s pre-match entertainment offer. Supporters are being asked to vote for their favourite act, with the winner announced at the end of the season.
NGC director Nikki Guest said:
It’s great to be working with the Bradford Bulls on their telecommunications. We were keen to give something back to the club by way of sponsorship and the provision of the text voting line for the OK Bull Factor contest is a novel way to do that.
Bradford Bulls’ general manager Ryan Whitcut said:
The OK Bull Factor competition has really taken off with the fans and is creating a great buzz in the stadium at our home matches. It’s great to have NGC on board counting the votes!