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London calls for Apollo creative team

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A set of bespoke bubble tubes designed and built at a Knaresborough technology park have been on display in one of the world’s most famous department stores.

They were created by the team of just three specialists at Apollo Creative, based on Manse Lane in Knaresborough, for the launch of a new Clarins product at Selfridges on Oxford Street in London.

Ben Johnson, product specialist at Apollo, said:

The bubble tubes are generally for sensory rooms, but we have also worked with shops and exhibition installations in the past.

It was great to be invited to work with a prestigious brand like Clarins, especially in such an iconic department store.

Apollo Creative was approached by design4retail on behalf of Clarins at the end of 2012, when the project was being planned. The design of the display area meant the bubble tubes needed to be twice as large as the standard design made by Apollo Creative and the related equipment, such as the lighting and the air pump, also had to be adapted to work properly with a larger installation.

Ben added:

By the time the order came through, we only had about ten days to get everything ready to go. Luckily, they had given us some of the fittings from the display so we could see how the tubes and all the related equipment could go together and make sure everything was perfect before it was sent down to London.

The Clarins display has just been taken down after being in place for seven weeks, which Ben said was an unusually long time for a promotional installation. He hopes the work being on show in such a high-profile position for a long period will lead to similar projects in the future for the small but ambitious team at Apollo Creative.

Clarins Selfridges bubble tubes pic 1
Clarins Selfridges bubble tubes


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