NorthEdge Capital, the private equity firm focused on investing in businesses based in the North of England, has invested in Help-Link Limited, the Leeds-based boiler and central heating installation specialist.
The investment, NorthEdge’s third from its maiden £225 million fund, backs the growth ambitions of Help-Link and its management team.
NorthEdge’s investment will be used to further accelerate the company’s growth plans to increase its market share of the boiler installations and service market. It will also allow Help-Link to expand its brand further into other areas.
The company is headquartered in Leeds but very much has a national platform. It employs over 200 people and has turnover of over £30 million.
The deal is the third transaction by Leeds and Manchester-based NorthEdge from its maiden fund, which closed at £225 million earlier this month. It follows the investments into FPE Global, the high-growth specialist engineering firm, in February, and Jigsaw24, an Apple and creative IT solutions provider, earlier this month.
NorthEdge’s investment backs the management team, led by chief executive Mel Butler, sales director Alan Dickinson, operations director Jim Stephenson and finance director Alastair Gamage.
As part of the deal, experienced private equity non-executive Keith Pacey becomes non-executive chairman of Help-Link. NorthEdge partner Andy Ball and director James Hall join as non-executive directors.
James Hall, who led the deal for NorthEdge, said:
Help-Link has grown significantly in recent years, thanks to its willingness to invest in its brand and its obsession with providing customers with what they want, with the quality they expect and at a price that they can afford.
Help Link is entering an exciting phase of its growth and we are delighted to be part of the next stage of its development.
Help-Link is a Yorkshire success story that has succeeded by putting the customer first and delivering what it promises. Its future is bright and we are delighted to be a part of it.
Help-Link chief executive Mel Butler said:
Our ethos is about a quality service and exemplary customer care. That has been the basis for the success of Help-Link. Our decision to enter the private installation market has worked well, contributing to the impressive growth of recent years.
The NorthEdge team has an inherent understanding of the business and is the perfect partner for us as we look to take advantage of opportunities, like the Affordable Warmth scheme. The experience and track record Andy Ball and the NorthEdge team bring to the table puts Help-Link in the strongest possible position for future growth.
Stuart Warriner, Andy Kerr and Charlie Ross from PwC’s Leeds office provided corporate finance advice to NorthEdge on the transaction. Paul Land, of Tennant Land, provided corporate finance advice to the vendors.
Nigel Ward, Kevin Barnard and Christopher Bollough of PwC’s Leeds practice provided financial due diligence advice.
Robin Illingworth of Armstrong Transaction Services provided commercial due diligence. Legal advice to NorthEdge was provided by John Hamer and Joy Irving of Walker Morris in Leeds.