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Creative agency helps GP support firm branch out

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A company which helps to increase patient access and simplify systems in the NHS is having even greater impact thanks to an innovative new website and clean new look from creative marketing studio DMSQD.

NHS support organisation Productive Primary Care appointed DMSQD to develop a new brand and digital strategy to help them expand nationally.

DMSQD says it set out to overhaul the client’s online and offline offer through a new intuitive website featuring a bespoke savings calculator.

The Barnsley-based agency also produced a suite of print and exhibition materials as well as general marketing collateral.

Productive Primary Care, which is headquartered in Leicestershire, is an NHS focused organisation that provides experience, training and expertise to organisations in order to improve practice efficiency, patient experience and clinical outcomes

Mark Asquith, DMSQD marketing director, said: 

“The website is very intuitive and clearly explains the savings & patient accessibility improvements GPs can make by teaming up with Productive Primary Care.

“We built a bespoke savings calculator and incorporated a GP support forum and video testimonials from their GP clients.

“We also designed an e-brochure, print brochure & exhibition materials which are supportive of the site and helps GPs and patients alike see the value in their services.”

Dillon Sykes, managing director of Productive Primary Care, who is also a Governor at Barnsley NHS Foundation Trust Hospital, said:

“We work with NHS organisations across the UK demonstrating efficiency savings and improved patient outcomes.

“We wanted to reflect our excellent work through our web site and marketing. Working with DMSQD has now given us a professional platform to showcase our work and excellent results through the website.

“It is now interactive and allows easy contact 24/7 with our clients. The style and design of the web site compliments the new look and feel that DMSQD created for our organisation.”

DMSQD has been working with Productive Primary Care for four years. The creative agency’s other clients include Wentworth Castle, technology firm Wharncliffe and Barnsley College. DMSQD is also the design partner of Doncaster Rovers FC.


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