Rotherham is among seven towns that share a £1 million High Street Renewal Award for demonstrating innovative ways of revitalising its high street, Local Growth Minister Mark Prisk has announced.
Rotherham’s award reflected its support for independent retailers, which led to increased footfall on the high street.
Andrew Flower, the FSB’s South Yorkshire chairman, said:
“In these days when so much emphasis is placed on out-of-town shopping centres, and when the UK’s high streets are becoming ‘clone-towns’ dominated by the major multi-national brand name retailers, it is encouraging to see a town like Rotherham recognising the importance of independent retailers and bringing shoppers back to the town centre in considerable numbers.
“We congratulate Rotherham’s planners and would urge all South Yorkshire’s shoppers to pay a visit to Rotherham to see for themselves the transformation which small independent retailers can bring.”
Other towns recognised by the Award include Altrincham in Greater Manchester, where landlords and retailers worked together to bring empty shops back into use; and Gloucester, where support for start up and growing firms resulted in record new business registrations in the area.