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Yorkshire Tea takes to the rails with help from Limehouse

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Work keeps “pouring” in for Limehouse, which was tasked with turning a fun-filled Orient Express trip into a video production for the Yorkshire Tea website.

More than 200 tea lovers, including Yorkshire celebrities Michael Vaughan and Louis Tomlinson, and other notable VIP’s – or VI-Teas and customers,  boarded the Orient Express for tea with a difference.

The Yorkshire Tea train travelled from London Kings Cross on a three hour journey, allowing its passengers plenty of time to indulge in a proper brew and all things tea related, whilst enjoying the tunes of the Yorkshire Tea band.

Rick Dooley, Limehouse producer on the project said:

“It was a very tight turnaround and a bit of a military operation to get the flip cameras sent out, distributed on the train and back to our HQ for editing.

“By converting the files overnight we were able to have the finished product signed off 48 hours after the event and uploaded onto the Yorkshire Tea site ready for the weekend.”

Dom Dwight, Brand Communications manager at Bettys & Taylors, said:

“As a brand with a long history and lots of personality, we love the interaction and transparency of social media, and video is a great way for us to tell stories and share what we’ve been up to.

“Limehouse’s innovative work with ‘flip cams’ was the perfect way to make this a personal, real life account of the journey, perfectly fitting for the occasion.”

Limehouse pulled together a piece of film that showed the experience of the day, the party atmosphere and the fun of this unique train trip.

Keen to fit the footage to the theme and in keeping with the Orient Express itself, all the content was graded with a vintage look and supported with appropriate music from the pre-war era.

The Halifax-based communications company first worked with Yorkshire Tea in March 2012 when they were commissioned to deliver a series of videos focusing on ‘Little Urn’, Yorkshire Tea’s touring van and its visit to Scotland.

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Limehouse was tasked with turning a fun-filled Orient Express trip into a video production for the Yorkshire Tea website

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