Design agency Crazyhorse Creative has unveiled a new corporate brand for international innovation company Innov8tive Minds.
The new website and brand identity will help Innov8tive Minds connect with international organisations and development agencies.
Crazyhorse Creative, based in Barnsley Digital Media Centre, created a bespoke design and code for the website which uses Parallax motion and time lead dynamic styling.
Rich Meads, director at Crazyhorse Creative, said:
“Our brief was to create an identity which felt fun and wasn’t too corporate. explained.
“Through animation and the use of fun avatars we created a bespoke site with a very original feel. It’s simple, fun and intriguing but packed with information.
“The directors of Innov8tive Minds, Amanda Lennon and Dr Darin Graham, are really charismatic business people and we wanted to reflect that in the brand.
“Amanda is an innovation expert who has worked on some remarkable projects worldwide and Darin is a former rocket scientist! It’s certainly been a lot of fun working on this brief.”
Amanda Lennon, who works with Canada-based Darin to help businesses identify people and programmes to develop products and services, is delighted with Crazyhorse Creative’s interpretation.
“The team at Crazyhorse Creative really understood our values and turned them into something innovative and creative.
“We’ve now got a very strong brand and a website which perfectly encapsulates our growing dynamic business.”