Artisan cheesemaker Shepherds Purse is set to fly the flag for Yorkshire at Jamie Oliver & Alex James present The Big Feastival – a two day celebration of food and music at Alex James’ farm in Oxfordshire next week.
The Thirsk-based dairy will be showcasing a selection of award-winning cheeses at the festival – one of just three small cheese producers at the festival, and the only one from Yorkshire.
Cheese enthusiasts will get the chance to taste Yorkshire Blue, Harrogate Blue, Mrs Bells Blue, Buffalo Blue, Yorkshire Fettle, Yorkshire Ryedale and Olde York – a selection of cows, buffalo and ewe’s milk white and blue cheeses.
Company directors Katie Matten and Caroline Bell will be looking for feedback not only on the flavours, but the new look packaging and company logo.
Shepherds Purse, which was launched in 1989 by their mother Judy Bell, has gone through a complete rebrand since the sisters took over the day-to-day running of the family business.
“Shepherds Purse is being bolder and braver than ever before, we have to have new ideas to remain fresh within the industry at the same time as retaining our laser-like focus on quality produce and customer service.”
“The Big Feastival is exactly the sort of place we want to be. It’s youthful, it’s fun and it’s creative.”
Shepherds Purse produces 10 award-winning cheeses, and this year has collaborated with Alex James Presents to create a delicious new version of Blue Monday, which will be re-launched at The Big Feastival.
Around 15,000 people are expected to attend each day of The Big Feastival, which takes place on 31 August – 1 September.
Shepherds Purse will be located in the small producer’s marquee, stand number SP05.