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Healthcare and culture team-up offers new avenues for marketing

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A new partnership deal has been announced between Benenden Health and York Theatre Royal.

York-based Benenden Health – a healthcare provider with a UK-wide membership of over 900,000 – will enter into a reciprocal marketing agreement with York Theatre Royal, one of the country’s leading producing theatres.

The partnership will see Benenden Health appearing in the York Theatre Royal’s e-newsletter as well as editorial features.

Benenden Health members will also be able to take part in an exclusive competition to win two tickets to a York Theatre Royal production – in addition to a two night break for two at Middlethorpe Hall & Spa courtesy of the tourism agency Visit York.

In turn, York Theatre Royal will feature in benhealth, the quarterly magazine for members which has a circulation of over 360,000 in print, including 13,000 Yorkshire based members, and over 29,000 online.

Helen Smith, had of sales and marketing at Benenden Health said:

“This partnership is a great fit for us – we have a strong member base both in the Yorkshire region and beyond and it’s clear that we can both benefit from working together in this way.

“We will be working closely with York Theatre Royal to ensure we maximise benefits for both organisations and for our members.

“We are really excited about working with York Theatre Royal going forward and look forward to developing the partnership further.”

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