Businesses are queuing up to adopt the Yorkshire Dales National Park logo to help boost their trade.
More than 100 have now been given the go-ahead to use the famous Swaledale ram’s head logo in connection with their marketing material – and there are more applications coming in every day.
The new locator logos come in five eye-catching designs and help businesses and event providers identify their activity or product as being in or of the Yorkshire Dales National Park.
Applicants just choose which are most appropriate for them.
Sarah Nicholson, Yorkshire Dales National Park Authority (YDNPA) communications officer, said:
“The response has been overwhelming.
“The word is obviously spreading that people now have the chance to link their business directly with this beautiful National Park and they are taking up the offer in droves.
“As well as well-known businesses like the Kettlewell Scarecrow Festival, White Scar Caves, Wensleydale Railway and the Grassington-based Pride of the Dales bus company, applications have ranged from a piano manufacturer and a laundry business to a professional photographer and an architect.
“Although the logos are not a quality mark and they don’t represent an endorsement, funding or any other support by the Authority, we think they will help to tie businesses to this beautiful National Park and all the fantastic things it has to offer.”
There is no charge from the YDNPA to use the new locator logos. However, the Intellectual Property Office sets a fee of £50 to register licensees permitted to use the trademark, with the licence lasting in perpetuity.
The fee is being paid by the Authority in the first year of the scheme to encourage take up. This offer continues until November 11.
Gill Harrison, owner of Wensleydale Ice Cream in Thornton Rust, said:
“It’s a fantastic idea. The YDNP logo is a very strong one and the image is synonymous with the Dales.
“As farmers, we are proud of our environment and we thought what a brilliant opportunity to unite the produce from the Dales and link it to its environment. It is exactly what we are trying to promote – great food from a beautiful area.
“The logo has been printed on a run of 10,000 single ice cream carton servings.
“It proved a unique selling point and our customers within the National Park have also been attracted to it, helping to sell their wares directly to visitors.
“It really endorses the fact that Wensleydale Ice Cream has been made within the Yorkshire Dales National Park and is a truly local product.
“This summer has been great for us and we have progressed with our new venture better than expected – so much so that the second batch of 10,000 pots has been ordered and, of course, they all have the logo firmly printed on them.”
Susan Briggs of The Tourism Network said she applied because she was proud to live and work in the Yorkshire Dales and passionate about sharing that with others.
“I’ve been encouraging tourism businesses and artists to apply for and use the logo because it is extra reassurance for visitors, shows the strength of our local pride and, if we all use it collectively, will have extra power and benefit everyone.
“Research by VisitEngland has shown that the Yorkshire Dales is one of the most recognised destination brands and the logo is a great way to demonstrate we’re all part of this fantastic area.”
Diane Howarth, owner and director of Cottage in the Dales, three luxury holiday cottages based in Wensleydale and Bishopdale, was one of the first local businesses to use the locator logos.
“Our guests repeatedly tell us they seek quality in terms of accommodation and services.
“A National Park is in itself a guarantee of a quality location. We are able to reinforce the provenance and quality of all aspects of our business with this National Park locator logo.”
Anyone wanting to find more information or to download the two application forms should visit the YDNPA website at www.yorkshiredales.org.uk/logo.