The Bierkeller entertainment complex, formerly Park Row, Shooters and Bierkeller Leeds, has launched a brand new bar “Around the World in 80 Beers”.
The group’s head office based at Park Row, Leeds has seen a huge growth recently with bars opening in Liverpool, Manchester and Blackpool.
This innovative brand has already established a reputation for great food and drinks, as well as superb live entertainment.
All of the bars have a welcoming and informal atmosphere which has enabled the Bierkeller group to build a really committed and regular clientele.
With an exciting roster of events there is always something new for the customer to look forward to!
This latest part of the group’s expansion in Leeds City Centre, where the bar formerly known as the Park Row has been not just renovated but completed transformed to become ATW 80, as Around the World is affectionately known.
The new bar offers a unique competitive edge to the already vibrant Leeds entertainment market.
ATW 80 is encouraging their customers to sample a wide range of beverages, each time marking off the beer in a special passport.
Once the passport has had all 80 beers in 6 continents ticked off, the lucky connoisseur will be entered in to a £10,000 worldwide trip of a lifetime prize draw.
The launch event was a huge success. VIPs and invited guests were able to sample all of the sumptuous food and great beers on offers whilst enjoying the live music that Bierkeller is now famous for.
Tom Lawson, marketing manager for The Bierkeller entertainment complex, said:
“We are really pleased with our brand new bar. The response from our customers over the weekend has been amazing.
“The whole team love the menu of food and drinks from around the world all at accessible prices all with a warm welcome that has become synonymous with the Bierkeller brand.”
Peter Robinson, area manager, said:
“We are delighted to introduce Around the World in 80 Beers in Leeds.
“It has been an exciting time for us in terms of expansion, and the Bierkeller brand has become well-established across the North.
“Leeds is a really vibrant and energetic place and we know that our customers will enjoy the fun element of ATW 80.”