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Yorkshire travel agent reveals £80,000 investment programme

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A North Yorkshire market town is the first to benefit from an £80,000 investment by a Yorkshire travel agency, marking its 30th anniversary by both expanding and creating new jobs.

Founded in 1983, Spear Travels has just celebrated a £13m turnover for the first time – up £2m on 2012 – as well as the acquisition of an agency in the West Midlands.

Further expansion is also expected to create another ten new jobs in the coming months.

But, in the meantime, the firm has taken the wraps off its newest look, with the Boroughbridge offices chosen as the first to undergo a facelift – part of significant internal investment which also includes a new website, email servers, IT upgrades and a new version of the company’s back-office system.

Spear Travels MD Peter Cookson said:

“It’s certainly true that the world is changing and we now use the internet to do many of the things we used to do face-to-face – but our success comes from those people who still look forward to sitting down with an agent when they book their holidays.

“For many of us, it’s all part of the anticipation; after all, we’ve saved for our annual trip away from it all so, when we make the decision about how we’re going to spend it, many of us want to chat with an expert who can guide us.

“Although you may hear doom merchants proclaiming these are tough times for high street travel agents, our experience suggests there are still plenty of customers out there who prefer the personal touch to a remote, impersonal online booking experience.”

Spear Travels other offices in Yorkshire are in Helmsley, Leyburn, Northallerton and Stokesley.

Others are based in Stoke, Wolverhampton and Upminster.

He added:

“However, we have a special affinity with Boroughbridge as the town reflects many of our own principles.

“The town centre doesn’t boast a single major high street chain but is still a 100 per cent occupied – and all by small independents.

“We were delighted to join them in the newly-launched Love Boroughbridge initiative last month, which aims to promote the town’s attractions as a shopping destination and hope to play a full and active part in initiatives which will ensure it stays very firmly on the map – particularly when it comes to days out a little closer to home.”

Peter  Libby Spear Travels (1)
Peter and Libby Cookson of Spear Travels

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