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York-based agency help raise the poverty issue at a national level

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York-based digital agency Plump Digital has developed an online interactive game for a national charity to help raise awareness of the issue of poverty.

Plump Digital, which is based in Swinegate Court in the city, has designed and built “Skint” for Barnardo’s.

Skint, which can be played by visiting http://www.barnardos.org.uk/skint, sees players facing conundrums along the way which gives a taste of what it’s like to be stuck in the poverty trap by stepping into the shoes of a parent experiencing poverty.

Skint aims to demonstrate that escaping poverty is tough and for many families it can be a battle of limited choices and endless barriers.

The game challenges players to stay upright as they are knocked by real-life barriers, such as childcare costs and benefit cuts.

Players can run the game on websites, tablets and mobile phones.

Rob Colley, client services director at Plump Digital said:

“We were absolutely delighted to be asked by Barnardo’s to design and build an interactive game for them.  The issue of poverty is such a big problem and we hope Skint will help raise its profile and some much needed money for Barnardo’s.

“The city of York is working hard to ‘Stamp out Poverty’ with a campaign that has seen The Press, City of York Council and Joseph Rowntree Foundation talking together about the issue, so it is even more fitting that Plump Digital have built a game for a national charity on the national issue of poverty from their base in York.”

Barnardo’s is a chosen charity of ITV’s fundraising programme Text Santa’s which could see Plump’s Skint game profiled on national TV.

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