Acceleris, the integrated PR and Communications agency, has triumphed at the highly-regarded European Excellence Awards 2013 winning the Issues and Reputation Management trophy at a ceremony in Munich.
The agency won its latest accolade in a year of awards for its work on behalf of the National Federation of Fishermen’s Organisations (NFFO) in combating inaccurate and mis-leading attacks on the industry.
It beat off stiff competition from across Europe and shortlisted agencies in Germany, Belgium and Holland to take the trophy.
The prestigious awards are in their seventh year and recognise the most outstanding achievements in Communications and PR from across the continent and are judged by senior figures from within the industry.
This year the awards attracted 1,500 submissions with Acceleris just one of a handful of UK agencies represented in the short-listing.
Acceleris’ Navigating a Perfect Media Storm campaign was designed to defend and champion the UK fishing industry while it came under a sustained attack in the media by a well-funded NGO, which was followed by a national protest lobby led by a TV chef.
Against the backdrop of these attacks came a ground-breaking EU legislative change that required a rolling, integrated response campaign including a 24 hour press office function and extensive use of social media.
Director and head of PR, Louise Vaughan, who led the campaign along with Account Manager Ellie Smith and Account Executive Jack Williams, were in Munich to collect the award.
“To win this award against fierce competition from some of the largest international agencies and big budget campaigns is a fantastic achievement for the whole team and underlines the quality of work we produce for our clients in the public and private sectors around the UK.”
Acceleris managing director Peter Davenport said:
“This was an example of crisis management in action and just one of a number of issues management projects we have handled this year.
“The organisation faced a coordinated attack within days of us being appointed and it called for quick thinking, fast action and an ability to really get under the skin of the industry so that we could effectively combat much of the mis-leading information that was being targeted at it.
“We continue to work with the client to ensure that the facts and not the fiction gets across to the public and the policy makers.
“And for anyone of a sporting bent, it’s nice to see an English team win in Germany!’
The European success followed closely on the agency picking up a Gold and two Silver awards at the CIPR (Chartered Institute of Public Relations) PRide Awards Yorkshire and Lincolnshire for 2013 in November.