Yorkshire-based online fashion brand, Damart has appointed MediaCom’s Manchester office to handle its multi-million pound media planning and buying account.
The appointment follows an extensive review headed up by Damart’s marketing and ecommerce director, Phil Anderson.
“When we started this process we wanted to find an integrated partner, not just a supplier and in MediaCom we have the ideal agency to take our advertising forward.
“Not only do they offer the longer-term strategic insight, but they also understand the need for detailed and accurate planning.”
Damart has more than a million customers in the UK with a focus on the 55 plus market. Advertising is a key element of its recruitment strategy and represents the largest share of its acquisition budget.
“During the next 12 months we will be focussing on modernising all aspects of our offer so that we appeal to a wider age range.”
Pete Cooper, managing director of MediaCom Manchester, said:
“This is another great win to finish what has been a brilliant year.
“We really share Damart’s vision for their future and look forward to helping them deliver a great set of results.”