Barnsley companies are invited to a free workshop to learn how to manage and improve their online reputation.
The digital basics workshop, called Managing your business’s online identity, will look at how business owners can assess the existing perception of their brand online and how to put across key messages to enhance their online reputation.
This January workshop is the first in a series of four Connected Business digital marketing seminars for 2014 run by the Enterprising Barnsley business support programme, delivered by Barnsley Metropolitan Borough Council.
The further three workshops, which will discuss online marketing, website content, and copyright law respectively, will take place between February and April.
The workshops will culminate in Enterprising Barnsley’s third Connected Business conference on May 9, a half-day event which will include speakers, networking opportunities, and an expo of creative, digital and ICT services in Barnsley.
Tracey Johnson of Enterprising Barnsley, said:
“Being online is fundamental to the success of any business, and it is crucial to consider which platforms you need to be on, know what people are saying about your business, and understand the best way present yourself online.
“Our first workshop will help local businesses to address these questions.”
The workshop will take place on Thursday, January 23, at the Digital Media Centre, 9.30am – 12.30pm and be presented by Judith Hutchinson, director of marketing agency Accessible Marketing, and Craig Burgess, director of Genius Division, a website and mobile app design consultancy.
The event will be followed by a workshops titled Writing content for your business online on February 20; Marketing your business effectively online on March 20 and Staying safe online – how to manage legal disputes and copyright law on April 17.
“The Connected Business workshops will give any business the digital knowledge they need to confidently manage their online profile.
“These 2014 workshops will build on skills ranging from knowing what is being said about you online and writing search engine friendly content, to understanding the laws around copyright which can affect online activity.”
The Enterprising Barnsley programme provides free specialist business coaching to Barnsley-based businesses with growth potential.
It is supported financially by the European Union and has attracted £2,259,511 investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development, through the Yorkshire and Humber ERDF Programme.
To book your place on the workshop and to find out more about the Connected Business workshops series, please visit: www.enterprisingbarnsley.co.uk/events