Acceleris, the award winning integrated communications agency, has been appointed, by the specialist structural steelwork group behind some of the UK’s most iconic sporting, leisure, entertainment, transport, commercial and landmark buildings.
Severfield-Rowen Plc, whose project work includes The Shard, Wimbledon Centre Court, the London Olympics stadium, Heathrow Terminal 2A, the Emirates and Etihad Stadiums, home to Arsenal and Manchester City, the Paris Philharmonic Hall and Leeds Arena among many others, has engaged the agency to lead a programme of brand development, website and internal communications.
The Group, which has operations at Sherburn, near Scarborough, Dalton, North Yorkshire, Lostock, Lancashire, Enniskillen, Northern Ireland, as well as a joint venture in India, is the largest specialist steelwork business in the UK and one of the largest in Europe.
It provides a full in-house service offering design, fabrication and construction and has an annual turnover of around £250 million, 1,200 employees and a strong order book.
Acceleris will be working with brand specialists, Thompson Brand Partners which has a strong track record of successfully helping organisations re-brand and position themselves more effectively to grow and develop.
Meanwhile, forward-thinking creative agency Kariba, which has been established in North Yorkshire since 1997, will be handling the website design and development.
Ian Lawson, the chief executive of Severfield-Rowen, said:
“After overcoming a number of challenges last year, there is now a real energy and desire to take the Group forward in a way which builds on our track record of success and achievement and creates a business that is successful, profitable, admired, ambitious and a great place to work.
“ The time is right to look at our brand, website and communications to ensure they all support the business in achieving our future ambitions and objectives.”
Acceleris managing director Peter Davenport said:
“We are delighted to be appointed on this important project for a company that has helped create some of the most iconic and stand-out buildings in the UK, structures that are enjoyed and experienced by tens of millions of people every year in their working, sporting, social and leisure lives.”
Acceleris is a multi-award winning agency, based in Harrogate, North Yorkshire but working for clients in the public and private sectors around the country.
Its latest accolade came last month when the agency triumphed at the European Communications Excellence Awards in Munich, Germany winning the trophy for Issues and Reputation Management.