Yorkshire opticians chain, iVision, has appointed PR and communications agency, Cream, to handle its social media activity.
The independently owned chain wanted to introduce a clear social media strategy and increase its Facebook and Twitter activity in a bid to connect primarily with customers in the 18-40 age bracket.
iVision’s director, Jeremy Hunter, decided that rather than tackle social media internally it would be more cost effective to outsource to an expert, and approached Cream Consultancy.
The agency developed a bespoke six month strategy aimed at building audience and driving footfall, initially for the company’s flagship store in Barnsley town centre. The aim is roll the programme out across the other five stores in the chain.
Activity will focus on Facebook and Twitter, regularly featuring useful information, fun interactive promotions, giveaways and health advice.
It will educate the audience about the importance of regular sight tests and communicate iVision’s huge product offering.
The aim is to expand the customer base of 18-40 years olds by providing added value and brand loyalty through social media.
Jeremy Hunter, director at iVision, said:
“I had identified the audience with which the business needs to engage and was certain that social media was the way to reach them.
“Cream’s expertise and enthusiasm for social media really stood out and we’re excited about working with the team.”
Cream director Jane Whitham said:
“We’re delighted to welcome iVision on board as a social media client.
“Jeremy recognised that he needed communications professionals to really build his brand online whilst safeguarding the businesses reputation.
“This is a factor which is often overlooked.
“We’re looking forward to seeing follower numbers and sales increase!”