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UDL entices donations with a little help from England Rugby stars

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As part of the company’s CSR activities for 2014, Leeds based Intellectual Property specialists, UDL, has chosen Yorkshire Air Ambulance as its charity of the year.

The firm has committed to helping its much valued services continue to thrive, and at this week’s Buy Yorkshire event, the team enticed delegates from the exhibition to dig deep for the cause, with a little help from some of England’s most loved sporting stars.

Visitors to UDL’s stand at Buy Yorkshire were greeted by a signed England rugby shirt, which features Canterbury’s revolutionary neck design, which has been protected by UDL through intellectual property.

The shirt was signed by all 33 members of the 1st team squad, including Yorkshire born Danny Care.

UDL has chosen The Yorkshire Air Ambulance as their charity of the year and has committed to fundraising support throughout 2014, and guests at Buy Yorkshire were asked for donations for the chance to win the prize.

Alan Fiddes, partner at UDL, said:

“We are big supporters of the work Yorkshire Air Ambulance do and wanted to find a fun way to get people to donate to them.

“It’s an invaluable service that saves thousands of lives of people living in our region. The rugby shirt worked a treat – but we were a little sad to see it go!”

Nicky Massen, regional fundraising manager at Yorkshire Air Ambulance, said:

“We are delighted that UDL have chosen to support the Yorkshire Air Ambulance in 2014 and it was great to see them fundraising for us at this year’s Buy Yorkshire conference – what an ideal place to raffle such a fantastic prize!

“As an independent Charity, we have to raise £9990 each day to keep both of our helicopters in the air and saving lives – the support we receive from companies such as UDL is invaluable to us.

“We look forward to working with them throughout the rest of 2014.”

Urquhart-Dykes & Lord LLP (UDL), one of the UK’s leading firms of Patent and Trade Mark Attorneys, specialising in all aspects of Intellectual Property Law and is proud to act for Canterbury of New Zealand, the sports clothing brand and official kit sponsor of the England Rugby Union Team.

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Pictured are Abby McClymont, from Yorkshire Air Ambulance and UDL’s Alan Fiddes

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