As Yorkshire prepares to welcome the Tour de France, Yorkshire-based home shopping brand, Damart is gearing up to sponsor a possible yellow jersey wearer of the future.
The company has announced it is to sponsor 15-year-old cyclist Jamie Ridehalgh from Keighley who already competes in the top national and international cycling races in his age group and whose ambition is to take part in the Tour de France.
Damart’s marketing and ecommerce director, Phil Anderson said:
“The Tour de France will pass very close to our warehouse at Steeton and like many businesses we’ve been looking at how to celebrate this and what better way than to invest in the future cyclists of tomorrow.
“Jamie has already achieved a lot in his cycling career at such a young age and when he told us his ambition is to take part in the Tour de France one day, it seemed timely that we help him to achieve this cycling goal.
“There will be lots of famous people cycling past our door in July and we wanted to make sure that a local lad is given a hand with his ambition to be part of this race one day.”
Jamie races on both the road and indoor velodrome.
He recently recorded the third fastest time for the individual pursuit over 1500m beating the times of many professionals when they were his age, including Mark Cavendish.
As well as money for equipment and travel, Damart is also providing Jamie with training kit from its Damart Sport range which is used by professional and amateur sports people alike.
“I am so grateful to Damart for their sponsorship, I love cycling but it’s an expensive sport.
“When I wrote asking for their help and told them of my ambition to take part in the Tour de France, I was so pleased when they wrote back to say they wanted to help me fulfil this ambition.”
To kick off the sponsorship, Jamie joined a team of Damart colleagues who took part in the Etape de Yorkshire, a 120 mile cycle ride taking in the first stage of the Tour de France route between Leeds and Harrogate.