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DFS chief speaks at IoD dinner in York

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Helen Normoyle, the chief marketing officer of one of Britain’s best known brands, DFS, was the guest speaker at the annual dinner of the North Yorkshire branch of the Institute of Directors (IoD).

The popular event was held at Ousefield House Officers’ Mess in York, home to the officers of 15 (North East) Brigade, and was a sell-out with more than 80 guests attending.

Helen, who joined furniture retailer DFS from the BBC in 2012, talked about the lessons she had learned during her marketing career.

She told her audience that staying focused on the customer was all important and that striving for market share should not compromise that priority.

She went on to explain the DFS business model, saying that ‘work hard’ and ‘enjoy what you do’ were central to the Yorkshire-based company’s culture.

Ed Reid, chairman of the North Yorkshire branch of the IoD, said: “Helen has a huge breadth of marketing experience and it was good to hear her thoughts on the role of marketing in business and the marketing challenges facing companies.”

IoD North Yorkshire dinner
Natalie Sykes, regional director of the IoD Yorkshire and Humber; Ed Reid, chairman of the North Yorkshire branch of the IoD; and Helen Normoyle, chief marketing officer of DFS

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