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Barnsley food production company moves into six times bigger factory

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A Barnsley-based food manufacturing company is moving into new premises nearly six times larger than its existing base.

Rupert’s Recipes will start re-locating to a new factory on Fields End Business Park, Goldthorpe this month. The move to the 20,000 square foot building has been prompted by growing demand for its bespoke products.

Rupert’s Recipes, which has been based in 3,000 square foot premises at Zenith Business Park, Barugh Green since 2012, produces a range of flour-based coatings for chicken and fish as well as, marinades and seasonings.

Its customers include major food production brands and wholesale suppliers to the restaurant and fast-food industry.

Buyers can opt for Rupert’s core recipes, but 60 per cent ask the company to create bespoke products customised to their own customers’ tastes.

Managing director Iftikhar Azam believes it is this ability to adapt their products to a customers’ specific taste that has led to the company’s growth. Rupert’s Recipes’ turnover has almost doubled every year since it was established in 2010.

Its customer list has gone from nought to 60 since it started trading.

The company currently has £500,000 worth of orders on the books and a further £300,000 worth of new enquiries ready for when production is stepped up at their new factory.

Rupert’s Recipes’ move has been supported by Barnsley Metropolitan Borough Council, a partner in the South Yorkshire Sector Growth Enhancement Programme (SYSGEP).

Iftikhar said: “Now is an excellent time for us to move into larger premises so that we can upscale our production to meet our existing and potential customers’ requirements.

“We have never lost a customer because we are responsive to their different needs. We aim to deliver on taste, price and service.

“I think, that is why, as a small independent production company, we have grown so fast in the market against much larger competition. We now want the capacity to do more to the same high standard.”

The move to larger premises will enable Rupert’s Recipes to blend three times as much product a week.

The company has invested £250,000 in new production line and packaging machinery and plans to create ten new jobs during 2015. It currently employs five people.

Iftikhar Azam expects the increase in capacity will see the company’s turnover double again to £1million by the end of next year.

Its new premises includes a large private yard where lorries will be able to deliver raw ingredients – including flour from UK suppliers and spices from around the world – and take away one-tonne pallets of finished product for distribution to UK and overseas customers.

Rupert’s Recipes already exports to France, Italy, Kenya, India and Pakistan.

The new factory will also be commissioned to meet the stringent standards required for British Retail Consortium (BRC) accreditation, which all food producers must have to supply supermarkets.

With this certification in place, Rupert’s Recipes plans to launch new product lines; developing their own branded jars of breadcrumb coatings and bottles of marinades to sell to home cooks though delis, farm shops and supermarkets.

SYSGEP-funded support for Rupert’s Recipes has been focused on branding, marketing, recruitment, HR and funding.

Barnsley’s SYSGEP sector growth manager Adrian Waite said: “Rupert’s Recipes has seen excellent growth in its first five years of trading and is now investing in expansion which will give it the extra capacity it needs to triple productivity levels and develop new products.

“We are delighted that they have grown their business in Barnsley and look forward to seeing the workforce expand in the next 12 months.”

Iftikhar added: “Moving to Barnsley was the best thing we ever did. The business support we have received from Adrian and his team has been timely, targeted and invaluable to a small growing company like ours.

“It has taken the weight off our shoulders and enabled us to concentrate on our customers and their requirements.”

SYSGEP is part-financed by the European Regional Development Fund through the Yorkshire and The Humber ERDF Programme 2007-13.

Iftikhar Azam of Rupert's Recipes

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