Independent coaching inns operator the Bulldog Hotel Group – which owns the Old Bridge Hotel in Holmfirth – has appointed MCG to deliver an extensive trade PR campaign as it embarks on a national expansion programme.
The £10 million turnover group, with other well-known hotel in Leicestershire, Lincolnshire, Northamptonshire, Gloucestershire and County Durham, appointed MCG following a five-way pitch.
Edward Walsh, Bulldog Hotel group finance director said: “The MCG team was easily superior at every stage of the pitch process – from initial briefing to final presentation. Strategically and creatively they clearly understood our offer and we’re looking forward to working with them as we embark on an ambitious acquisition and expansion programme this year.”
Bulldog Hotel Group has built a strong reputation in the industry for turning around the fortunes of its seven town centre coaching inns, with major refurbishment programmes and highly competitive accommodation and food and drink offers. It plans to double its portfolio over the next five years and is actively seeking acquisition opportunities across the UK.
MCG director Christine Mortimer said: “We will be raising Bulldog’s profile in the commercial property, hotel and licensed victuallers trade and supporting the group’s communications programme across the industry. Given their ambitious growth programme, we have a great story to tell.”
Regional hotels are expected to grow occupancy rates by 1.6% and revenue by 6% next year, according to forecasts from accountants PWC, with events such as the Rugby World Cup, with matches across the UK, increasing domestic sales and visits from overseas fans.
Award-winning agency MCG has offices in Leeds and London with a client list of national brands and businesses, including Pink Lady® apples, Tenderstem®, Big Bear Confectionery, Damart and Vileda.