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Agency briefed to educate and reassure the SME market and consumers about “non-bank” finance options

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The Leeds team at Golley Slater PR has been appointed to handle the communications for LDF, the UK’s largest independent provider of SME finance solutions. The agency has been briefed to educate, reassure and creatively convey the benefits of non-bank lending routes for small businesses with big growth plans. The account was won after a competitive pitch process.

The Leeds office of Golley Slater, headed by managing director, Eileen Stretton, will raise the profile of LDF by creating compelling content and news for the SME market, to dispel the fear and misconceptions of non-bank finance to growing businesses.

A significant part of the brief will be to raise the profile of the business’ key senior management team, including managing director, Peter Alderson, as well as highlighting the success of the Flintshire business which celebrates 30 years of trading this year.

Golley Slater’s activity will commence with the launch of the UK’s first ever 24 hour, self-service asset finance tool, lendinghive. Aimed at the country’s SME sector, lendinghive offers 24-hour access over multiple platforms, allowing SME owners to apply for asset finance when it suits them, at their own pace and with a decision in minutes as opposed to the weeks or months it can take presently via traditional sources. Golley Slater will brief both business and trade media for launch, bringing the product’s launch onto the wider news agenda.

Ongoing, the agency will be responsible for creating and implementing creative brand building campaigns, whilst working closely with the internal marketing team at LDF, reporting to the head of marketing, Natalie Powell, who commented:

“With the launch of lendinghive, and celebrating our 30th anniversary in business, 2016 is a pivotal year for our expanding business and we felt we needed to switch our approach to a more ambitious approach to PR. Our brief reflected that the real nature of the SME market in the UK is such that to only speak to business and trade would be naïve of us – we need to be more holistically relevant to a wide range of small business owners. We chose the Golley Slater team because they showed genuine creativity in how they could get our message to wider media audience in a compelling way.”

Eileen Stretton, managing director, Golley Slater North, added: “It’s great to get a brief with a really creative challenge: to take a seemingly sensible and dry ‘financial’ message to the media in a fun and creative, broadly relevant way.

“We were really inspired by the young and enthusiastic team at LDF who shared their vision to champion the growth of small businesses and entrepreneurs in the UK with such integrity and vision. It’s going to be a real delight to execute this programme with them and promote their solutions for growing firms to expand, succeed and improve.

“It’s great news for the hardworking team in Leeds who have had a really successful quarter of new business wins.”

The Golley Slater Leeds team is also actively recruiting due to the high rate of new business wins in 2016.

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