Business teams from across the UK taking part in the Carter Jonas’ own Tour de Yorkshire – the Carter Jonas LandAid Pedalthon –raised more than £15,000 for LandAid, the property industry charity helping to end youth homelessness in the UK.
More than 300 riders representing more than 70 companies tackled either the 80 mile Yorkshire Challenge, the 40 mile Social route, as part of the Yorkshire Post-backed event.
LandAid currently supports 69 projects in the UK and over 10 in Yorkshire and works with young people who are homeless or at risk of becoming so. The funds raised will be used to help bring empty or derelict properties in the city back into use as safe, affordable homes.
“Paul Morrish, chief executive of LandAid, said: “The Yorkshire Pedalthon was a fantastic exhibition of physical endurance, magnificent scenery and fundraising prowess. Huge thanks to everyone who got on their bikes for LandAid, and to Carter Jonas for organising a terrific event. Everyone who participated or turned up to support someone has helped us to continue our programme of support for young homeless people across Yorkshire.”
Both rides started and ended at Theakston’s Brewery at Masham, with the 80 mile challenge riders taking on the iconic Buttertubs Pass which featured in the Tour de France route and is ranked among the country’s top 100 cycle climbs.
Carter Jonas partner David Aspland who helped plan the event and completed the 40 mile ride, said: “This third Grand Depart legacy ride for the region’s business community proved to be the best yet.
“The food stations located among magnificent scenery were a welcome rest stop for all the riders and showcased some of the truly delicious produce on offer in the region. In fact with locally sourced crisps, soup and sausages, cheese, beer, shortbread, ice cream and cinnamon buns all available – it’s probably the only bike ride where you’re guaranteed to put on some weight!”
Two food stations at Bolton Castle and Hunton near Bedale provided much-needed re-fuelling for cyclists. Local Yorkshire food producers Theakstons, Wensleydale Creamery, Heck Food, Yorkshire Provender, Brymor Ice Cream, Yorkshire Crisps, SK Biscuits, Dine and Baltzersen’s were just some of the companies supporting the ride with locally sourced seasonal high-energy food and drink.
Carter Jonas plans to make the Pedalthon a regular event in the region and the next ride is already scheduled for May 2017.
Yorkshire Pedalthon riders who completed the course received a medal and enjoyed a post-ride barbecue, as well as a well-earned pint of Theakstons beer.
The Yorkshire Pedalthon was co-ordinated by Carter Jonas and cycling event company Iconic Cycling Events.