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Yorkshire online agent takes on the world

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A Yorkshire online estate agent is celebrating a significant boost in business since joining an international property portal, marketing its portfolio of UK homes across the world.

Esale became a member of the international network just a few short weeks ago but the move has already helped to secure a deal with one South Yorkshire developer, which approached the Harrogate-based online agents to market a total of 17 properties on three separate sites in Sheffield and Chesterfield.

Valued between £79,995 and £164,995, the homes are all on new-build sites and include a mix of flats, houses and one penthouse apartment, with occupancy scheduled from later this year and into 2017. (http://www.esaleuk.com/properties/)

The developments are in addition to eight separate private instructions taken in the run-up and in the immediate aftermath of the UK’s Brexit vote.

“In light of the downbeat reaction from London, we realise we’re a little off-message up here in Yorkshire – but the Brexit week has actually been pretty kind to us,” said esaleuk.com managing director David Rook.

“Whether we like it or not, with the arrival of the internet, the property market has become an increasingly global one. These days, it’s not uncommon at all in London for buyers to come from China, the Middle East or Russia and, when it comes to buying and selling homes, what happens in the capital usually spreads across the UK.

“We knew we needed to up our game to remain competitive. Becoming a part of the international marketing community ensures the details of homes we’re selling appear in 19 languages on 80 websites in 51 countries – and that has already paid dividends for us, particularly in South Yorkshire.

“More importantly, we believe it will also pay dividends for our customers, ensuring they sell their homes quickly and for the best possible price. Of course, we also remain affiliated to Rightmove, Zoopla and Prime Location but we believe adding the international element to our list enhances our clout – and therefore provides another compelling argument for sellers to choose Esale as their online estate agent.”

esaleuk.com managing director David Rook

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