Revenues at holiday price comparison website icelolly.com have jumped 14 per cent over the past six months, despite uncertainty in the aftermath of recent terror attacks and Britain’s decision to leave the EU.
These results buck the trend seen in the travel industry in recent months, with the high profile administration of cheap holidays provider Lowcostholidays.com, as well as revenues at Thomas Cook falling eight per cent.
The Leeds-based firm, which employs more than 50 staff, handles more than 130 million holiday offers a day from some of the UK’s top travel companies, with more than 20 million visitors to its site every year.
icelolly.com’s growth can be attributed to the business repositioning itself to put the customer at the heart of all its activities and by introducing new codes of conduct to ensure travel agents provide the best possible deals to its customers.
The company, which is backed by Palatine Private Equity, has made a six-figure investment in TV advertising over the period. This has seen website traffic increase and has helped to position the brand as one of the leading holiday price comparison sites in the UK.
Andrew Latham, chief executive of icelolly.com, said: “We are delighted with these very positive results that have been driven through the repositioning, investment and focus on our brand, product and our powerful comparison message.
“These results are particularly pleasing when set against the recent terrorist atrocities, uncertainty post the Brexit decision and other macro-economic and geopolitical challenges.
“July trading volumes have been weaker and we’re now seeing limited hotel capacity in the western Mediterranean. However, more astute travel agents are exploiting the additional flight capacity that exists to find deals for customers willing to be flexible and shop around.
“We are also seeing strong demand for Greece, Bulgaria and Croatia as customers seek alternative beach destinations. We are continuing to work closely with our travel agent partner advertisers to deliver the best value and range of fantastic holidays offers.”