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Yorkshire health company makes trio of appointments and trounces £5m turnover target

Laura Housley, Helen Loxley and Alrica Dixon-Middlehurst
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An award-winning health supplement business accomplishing yearly sales growth of 30 per cent, has strengthened its team with three new appointments as demand grows for its innovative products at home and abroad.

BetterYou, based in Barnsley, which supplies a range of supplements including oral vitamin sprays and transdermal magnesium to independent retailers, health stores and pharmacies across the UK, has appointed a quality manager, project manager and export sales executive.

Alrica Dixon-Middlehurst joins BetterYou as quality manager following extensive experience in the pharmaceutical industry. Alrica will impart her expertise in regulatory matters and the auditing and creation of procedures and systems to reinforce high quality standards across the product range.

Laura Housley joins as project manager and will be working alongside the new product development manager to plan and monitor the completion of projects.

Helen Loxley joins as Export Sales Executive and will manage several existing export accounts. She will also be responsible for pursuing new distributors in Germany, France, Italy, Spain and Hong Kong.

The three new additions bring BetterYou’s staff total to 34.

To accommodate its growing office and warehouse teams, the company has expanded its premises at Shortwood Business Park, which were opened by former MP Michael Dugher in April 2017.

Now in its tenth year, BetterYou has seen growth of 30 per cent this year, recently achieving a turnover of £5.45m.

The company now exports to more than 30 countries and expects international sales – which currently account for 35 per cent of its business – to grow further.

BetterYou has also been shortlisted for the ‘SME of the Year’ Award at the Sheffield Business Awards 2017.

Andrew Thomas, founder and managing director of BetterYou, said: “Each year we’ve seen the BetterYou brand go from strength to strength.

“The company is going through a significant period of strategic growth and our focus continues to be the production of high quality products, supported by continued research and greater retail availability.

“Alrica, Laura and Helen will bring a wealth of experience to the team and their addition will further strengthen BetterYou’s position in the marketplace.”

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