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Leeds PR agency behind the Leeds graffiti car resignation letter

the campaign was created by Leeds-based PR and social media agency, Umpf
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The story behind last week’s “up yours I quit” resignation letter spray-painted on a car in Leeds has been revealed in a video tweet from Multilotto, which has confirmed it was behind the campaign.

The campaign was created by Leeds-based PR and social media agency, Umpf.

Last Thursday, early morning commuters in Leeds were shocked to see a disgruntled employee’s spray-painted resignation letter on their boss’s car.

Images of a gleaming white Mercedes-Benz E-Class daubed with black graffiti messages including “up yours i quit”, “worse boss ever” and “stick ur job up ur a**e” spread quickly across social media.

News of the defaced luxury car, which was described by one person on social media as ‘the best resignation letter ever’, was covered in The Daily Mail, Metro, The Sun, Daily Star and Mirror as speculation gathered about who had resigned in such spectacular fashion, and why.

The story behind the “up yours I quit” graffiti car was revealed in a video tweet https://twitter.com/Multilotto/status/920241493390045184 by Multilotto – research carried out by the company showed 51 per cent of Brits dreamt of quitting their job if they won the lottery; one-third said they’d quit their job immediately; and one person said they’d spray-paint their boss’s car with “up yours I quit” if they won the lottery.

Andrew Clarke, head of communications for Multilotto.co.uk said:  “Many people were hoping this was a genuine job resignation, but we hope that at least it brought a little cheer to the morning commute of those who’ve dreamt of quitting their job if they won the lottery.

“As the video shows, it generated a huge amount of attention not just on social media where reach was in the millions – in fact, images were on social media even before the driver had parked and left the car – but also in the press.

“It was a fun morning and the footage shows that it definitely raised a smile with the Leeds public, many of whom were keen to point out the spelling mistakes – these were intentional in a bid to make it look as genuine as we could.

“By enabling people to bet on the outcome of a range of international lotteries, including America’s Powerball and Mega Millions, we hope we could possibly make this dream a reality for one lucky person, although we hope they’d resign in a more polite way.”

Research from the company also showed:

Twelve per cent said they’d continue to work if they won the lottery

Twenty Two per cent said they had fantasised about telling their boss what they really thought of them

Thirteen per cent said they’d go as far as buying their employer’s company if they cleaned up on the lottery

Dreaming of being a millionaire isn’t quite enough anymore, or so the research suggests. The average amount that people said they’d need to comfortably jack their job in was a whopping £28 million although some people said they’d be happy with as little as £10,000.


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