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York-based mobile outdoor advertising business put up for sale by owner

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A mobile outdoor advertising operator has been put up for sale with a guide price of £150,000.

Its owner, Steve Lydiatt, plans to sell the highly profitable company in order to enable him to focus on his core business interests.

The Advertising Bike Company Ltd operates a fleet of advertising bikes equipped with billboards along with a number of “human billboards”, a digital advertising bike and a new three-sided digital advertising van. It employs a number of subcontractors who are understood to be happy to remain with the business following any change of ownership.

Blacks Business Brokers, the national business transfer agent with an office in Leeds, has been appointed to handle the sale.

The Advertising Bike Company, which is currently based in York, was founded by the Lydiatt family in 2003. It delivers a portfolio of outdoor advertising products to a wide range of commercial customers including national, regional and local SME businesses.

The business, which is a preferred supplier to a number of UK and regional outdoor advertising agencies, turned over £120,691 in its most recent financial year. This figures does not include revenue from the company’s new digital advertising van which came into operation in August 2017.

Anthony Meadowcroft, new business department manager at Blacks Business Brokers, said, “This relocatable business offers a really exciting opportunity for a new owner to take on a well-established advertising company with a large base of customers already in place. The business can continue to be managed by sub-contractors or a new owner can take a more prominent role if they wish.

“This is a turnkey opportunity with extremely low overheads and would work well either as a bolt-on acquisition for an existing business or a new venture for a first-time entrepreneur.

“It has a strong, loyal customer-base but it has been a part-time interest for our client so, with more of a focus on sales and search engine optimisation, it would offer a new owner the potential for significant growth.”

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