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Digital agency brings in ex-Google strategist to open Leeds office

Daniel Ireland with the Launch online team
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A growing digital advertising agency has poached a leading strategist from Google to launch a new Leeds office.

Launch Online, a Google Premier Partner, was founded by marketer Jaye Cowle five years ago. With a head office in the South West, Launch has grown rapidly since its inception in 2012.

Daniel Ireland joins Launch Online as a senior digital manager after working for Google. While there he supported digital agencies across the UK and Ireland, helping clients get the best out of the internet giant’s huge array of digital marketing products.

Jaye Cowle believes that employing Daniel will bring unrivalled skills into the agency. She said: “Daniel will be supporting our clients to make sure they are taking advantage of all of Google’s tools so that they can have the best digital marketing strategies possible. He’ll also be focusing on client retention and new acquisitions – it’s exciting times for Launch.”

Daniel added: “Having worked for Google supporting digital agencies across the UK I know that many don’t appreciate the full potential of what Google can offer our clients. I’m excited to bring that knowledge to Launch and support their clients to be more profitable.”

“I worked with Launch while at Google and there are no smoke and mirrors with them, which was a major reason for me joining this growing agency.”

Launch Online was established by Jaye Cowle from her spare room with the aim of helping businesses in Cornwall drive traffic to their websites. Five years on, Launch now offers a range of digital marketing skills to more than 70 clients across the UK and Europe with a team of five.

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