The pupils – who are taking Business Studies at GCSE level – were given a detailed presentation by The Academy’s Managing Director and her team, including its history, marketing strategies and future development plans.
The Academy’s Managing Director Philippa Shackleton said:
This is the second year running we have worked with Ashville College and its business studies department.
Even though a number of the pupils and their families are members, they actually know very little about our business model. It was interesting seeing the variety of proposals the students had to offer us.
A lot of hard work had gone into their reports, and, it’s fair to say, we are looking at some of them very closely.
Following this year’s visit to the club, which last year celebrated its 18th birthday, the Year 11 pupils were tasked with reporting back with a set of recommendations, focusing on the marketing side of the business.
Ashville College Business Studies teacher Gail Mann said:
We are very grateful to Philippa and her team who have, once again, allowed our students to use The Academy as the focus of their GCSE Business Studies Controlled Assessment, which will contribute 25 per cent towards their final GCSE grade.
The tour of the club’s facilities and Philippa’s excellent presentation gave the students valuable insight into the operations of the organisation, including its business strategy, marketing methods and how they strive to be competitive in an ever-expanding market.
The information the students gained will form a strong basis for their analysis work and recommendations.
I would like to thank Philippa and staff at The Academy for making time in their busy schedules for our visit and for making us so welcome.