Marshalls PLC has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands.
Independently co-ordinated by The Centre for Brand Analysis, the annual Business Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 1,900 individual business professionals from across the UK. The brands are assessed on three key criteria: quality, reliability and distinction.
Marshalls’ Chris Harrop, Group Marketing Director, said:
I’m extremely proud that Marshalls has maintained Superbrand status for the fourth year running, and we are the only company in our sector to achieve this. The Marshalls brand has become synonymous with quality, and we lead the market through innovation and excellence, and we will continue to work hard to maintain this position.
Stephen Cheliotis, Chairman of the Superbrands Expert Council said:
It is a huge achievement that Marshalls PLC has beaten tough competition to take its place in the prestigious 2013 Business Superbrands listing – the definitive annual survey of the UK’s strongest business brands.
West Yorkshire-based Marshalls is the UK’s leading hard landscaping manufacturer and has supplied some of the most prestigious landmarks in the UK with hard landscaping solutions since the 1890s. Marshalls strives to improve environments for everyone by using its expertise to create integrated landscapes that promote well-being, from using fairly traded stone and providing products that alleviate flood risks, to creating innovative anti-terrorist street furniture.
The Business Superbrands survey, the number one spot taken this year by Apple, has been compiled annually since 2001 and is the benchmark B2B brand barometer. Concurrent with this survey, Superbrands UK also published the 2013 Consumer Superbrands listing topped by Swiss watchmaker Rolex.