Fresh design sinks landmark’s “battleship” image

A cutting-edge design agency, which has worked already with some of the UK’s best-known brands, has re-invented the interior of a prominent Harrogate landmark once dubbed the town’s ugliest building.

At ten storeys, The Exchange business centre on Station Parade is by far the tallest building in the town centre and the closest Harrogate gets to a skyscraper.

Adjacent to both the bus and train stations and towering over the main shopping centre, its convenience has always been its attraction rather than its aesthetic qualities.

But recent external alternations which gave the building a more modern look have now been complemented by the completion of a significant internal facelift by Harrogate-based consultancy SoVibrant.

As the driving force behind innovative interior design projects for major clients such as Royal Mail and banking giant HSBC, the company was asked by Commercial Estates Group (CEG), to rejuvenate the ground floor reception area and lift lobbies of The Exchange.

The building – once dubbed “The Battleship” – now boasts a striking new entrance lobby and reception, mixing bespoke modern furniture with on brand colours and unique signage interventions, creating a new brand identity.

Project leader and design manager Paul Brook said:

Anyone who knows Harrogate well will have seen the external work on The Exchange completed a while ago but our brief was to give the inside of the building a fresh look which benefits the town centre’s most prominent business hub.

The inspiration for the new design came from both the building’s name, its location adjacent to the main transport interchange with transport references, movement and direction all key to the flow of the spaces.

We hope most will agree the new look – also clearly visible from outside – offers a more modern feel and underlines The Exchange’s role both as a town centre landmark and as a significant contributor to the local business community.

Exchange after pic 1
The Exchange in Harrogate

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