Europe’s largest writing instrument specialist, The Pen Shop, has opened its flagship northern store.
The 25th UK store, which opened last week at Leeds’ new shopping experience, Trinity Leeds, marks an important milestone in firm’s long-standing history, as it takes an important step forward to a position of strength in a key new location.
As the first shopping centre of this size to open in the UK for 18 months, Trinity Leeds represents a major city centre shopping development, to rival the UK’s other key shopping destinations.
Talking about the new developments, The Pen Shop’s Director of Finance, Andy Briggs, said:
The economic downturn has meant that the past three years have been difficult for all retailers but this is a significant moment in The Pen Shop’s history. We have been looking to develop a new site in Leeds and it was vital that we found the right location at the right time in order to continue to grow the business.
The positioning for the new store was extremely important in order to attract the right footfall and maintain a strong visibility in the shopping centre.
Managing Director Colin McClymont, said the handwritten word has a vital role to play in everyday communication.
In the modern day era of electronic communication, everyone texts and emails, so receiving a handwritten note is often even more special. As well as being collector’s items, luxury and premium pens and associated gifts have become fashionable accessories – with our extensive new product launches and range of iconic brands, there truly is a pen out there for everyone.
The needs of shoppers have changed significantly in recent years and it was vital for The Pen Shop’s development plans to expand into the right location as well as continuing to grow our web sales division. To be part of Trinity Leeds, the UK’s major new shopping centre, is a fantastic step forward for us.