SIRC has a proven track record of undertaking economic impact studies at some of golf, and sports most prestigious events having previously employed their eventIMPACTS compliant approach at the Open Championship in Scotland.
Richard Hills, Europe’s Ryder Cup Director, said:
We are delighted to confirm the appointment of the Sport Industry Research Centre at Sheffield Hallam University. Assessing the economic impact of The Ryder Cup is of huge importance and we are confident that SIRC’s extensive research and proven methodology will highlight the value of investing in this great event to our host nation, our host venue and event partners.
The eventIMPACTS method was devised by SIRC (and partners, including EventScotland) and is now considered one of the industry’s most comprehensive models for assessing an event’s effect on local, regional and national economies. It has been used to great effect at the Irish Open, the Women’s British Open and The Curtis Cup in addition to recent major studies of Wimbledon, The ATP World Tour Finals, The London Marathon, Rally Ireland and The Tour de France Grand Départ.
The model will see SIRC gathering information from the broadest possible cross section of parties involved in The Ryder Cup, which will take place at The Gleneagles Hotel in Perthshire, Scotland from September 26-28, 2014.
These include spectators at the event and post event; companies involved in staging and running the event; local businesses and local authorities servicing the event; and media and volunteers working at the event.
Paul Bush, chief operating officer of EventScotland, who are working with Ryder Cup Europe and The Gleneagles Hotel to deliver the event in 2014, said:
The economic impact and legacy benefits of major events is now a key driver for countries looking to bid for events. No longer is it good enough just to put on a great show and leave it at that – we have to show the benefit it has brought to the country and I am delighted that SIRC, an organisation with a proven track record in this field, has been appointed by RCE.
Our team at EventScotland played a key role in helping devise the eventIMPACTS method so I know how robust it is and we can be sure of a rigorous and comprehensive study to assess the impact of the 2014 Ryder Cup on Scotland.
The legacy of The Ryder Cup – which will have a significant effect on the Scottish and UK economies – will also be measured, taking into account charitable causes, transport infrastructure, golf participation, golf venues and businesses among others.
Professor Simon Shibli, Director of SIRC, said:
After the brilliant recent editions of The Ryder Cup at Celtic Manor in 2010 and last year at Medinah, we welcome this opportunity to work with Ryder Cup Europe on another iconic event. Whilst spectators and television viewers see an awesome spectacle, behind the scenes there are significant economic and wider legacy benefits. We plan to measure these and to demonstrate the event’s value to Scotland and its economy.
The final report will be available once The 2014 Ryder Cup is concluded.