West Yorkshire Playhouse is delivering improved customer service after the installation of a new telephone system at the theatre in Leeds.
The new system – installed by Wakefield-based NGC Networks – covers all telephony across the Playhouse including the theatre’s ticket hotline and box office operation.
NGC – one of the UK’s leading telecoms providers – has worked with the Playhouse for several years supporting and maintaining its telecommunications.
Playhouse general manager Sheralee Lockhart said:
The new system improves the efficiency with which the Playhouse box office can deal with customer queries. The introduction of the call management system enables callers to get answers to simple questions without the need to queue with everyone else.
This results in the Box Office being able to answer calls quicker and more frequently, thus reducing the time customers will spend waiting for their tickets to be booked.
NGC has a growing portfolio of theatre clients which include the Grand Theatre, City Varieties and Opera North in Leeds, and also the Lawrence Batley Theatre in Huddersfield. NGC’s work with the theatres centres around supporting their legacy systems and then upgrading to the latest technologies when budgets permit.
NGC director Dean Harrop said:
The world of theatres is an interesting and developing area of work for us. Our job is to assess the requirement and provide a tailored and integrated communications solution that delivers for each individual theatre.
The ultimate aim is to help organisations and businesses improve their communications with their key audience – the customer.