Whoosh PR has been appointed TravelSim’s PR Agency.

The telecoms, mobile and emerging technologies PR specialists began work with the originators of the travel sim card earlier this month (April).

TravelSim has over 3.5 million users and is the world leader in international prepaid roaming solutions.

It is proven to save customers up to 85 per cent on making calls while abroad, and also offers free incoming calls in 140 countries and free worldwide SMS. It can be used in 190 countries around the globe.

TravelSim has teamed up with Whoosh to build its global brand and to target emerging travel markets such as Brazil.

Whoosh PR has a reputation for developing powerful brand campaigns for telecom, mobile and emerging technology businesses across the globe.

Whoosh Account Director, Michael Donaldson, who will be leading the TravelSim Account, said:

We are obviously delighted that TravelSim has chosen Whoosh to develop and lead its PR campaigns.

TravelSim is the originator and worldwide leader of the travel sim card and currently adds around 50 thousand new users every month.

Whoosh will aim to build on this customer base by achieving first-class B2C and B2B worldwide coverage in targeted publications, in particular in the emerging travel nations.

TravelSim chose Whoosh as a result of our proven and enviable ability to position clients’ where they need to be via high-impact global campaigns … examples of our client base include Sisteer, Mobikats, Mobilethink, Shopitize and Tweakker.

Mikhail Markin, Head of Product Development Department, TravelSim, said:

Whoosh’s proven ability to drive the news agenda in global B2C and B2B markets was key to our decision to appoint the agency.

We are very much looking forward to working with the team and building an excellent and productive working relationship.