A website redesign which focused on enhanced customer service is paying off for a Yorkshire insurance company – sales are up 40 per cent based on the same period last year.
Direct Gap, one of the largest providers of gap insurance policies, is buoyant after the redesign by Hebden Bridge-based digital marketing company We Love the Web.
James Cartwright, managing director of Direct Gap approached We Love the Web for a web overhaul.
We Love the Web applied a more commercially focused design which concentrated on the needs of the customer more intently. The new site answers customers’ questions, explains benefits more obviously, gives customer testimonials more prominence, and has better ‘above the fold’ customer focused content.
James, whose business is based in nearby Heptonstall, said:
“Having a well-established website and a rapidly growing customer base it had become painfully evident our current website was looking dated and we needed assistance in developing a better customer focused platform. We also needed to look at our customer base and how to target our typical customer demographic.
“The process that We Love the Web used to help us focus on the customers and our product offering was informative and detailed from the design process to the final product. The results speak for themselves – sales performance on a monthly basis has increased by approximately 40 per cent compared to the same period last year.”
Frank Fenten, managing director of We Love the Web, said:
We Love the Web is also enjoying good sales figures. Last year the company, which employs nine, recorded 17 per cent growth.
Its clients include specialist pet nutrition firm Vetark, Selby College and international weight loss brand Celebrity Slim. We Love the Web has also worked on behalf of Kelloggs, Coca Cola and Land Rover.