Lights, cameras, action as Limehouse puts the first direct arena in the limelight

A Yorkshire video production and internal communications specialist was centre stage as it pulled out all the stops to produce creative media news footage for first direct’s internal communications about its sponsorship of the latest £60m purpose built entertainment centre, first direct arena.

On May 2, first direct announced it had secured the five-year naming rights for Leeds’ new 13,000 seat arena due to open in July. This is the first major sponsorship deal for the bank and the news needed to be kept under wraps until announcement day.

Halifax-based Limehouse productions had just one day to film and edit the video clips.  The team had to work around the clock to fit around technical and dress rehearsals inside the first direct arena. The crew managed to capture on camera the tremendous atmosphere within and follow the management on a first tour of the massive arena to produce as film news footage.

A spokesperson for Brand Marketing at first direct, said:

“This was a tough brief, with tight deadlines and a need for confidentiality.  Having worked with Limehouse on previous projects, we knew we could trust them to pull out the stops and produce creative video news content on schedule.”

Nick Howard, Limehouse Managing Director, said:

“This has been a fantastic project to work on. Our team worked with professionalism and confidence to meet the tight deadline required to produce the breaking news in time for the press launch.

“It was a privilege to help deliver such great footage, both for first direct and for the city of Leeds.”

first direct arena is a purpose built fan shaped ‘super theatre’, that will provide a unique concert going experience to guests and artists alike, accompanied by world class hospitality facilities.

With an opening season that includes the likes of Bruce Springsteen, Elton John, Kaiser Chiefs and Andrea Bocelli, the first direct arena looks set to be one of the best venues in Europe.

Based in Halifax, Limehouse has built up an impressive list of clients, working with both regional and national companies such as Taylors of Harrogate, Eureka! The National Children’s Museum, Halifax and the NHS, to produce videos, product based web commercials, sales films and video for social media campaigns.

fd arena
the fd arena in Leeds


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