Full of interactive family fun, visitors will be treated to live chef demonstrations and tastings from local suppliers. An interactive ‘Gameshow’ will allow visitors to learn more about the range of quality, 100 per cent British game M&S has available in store, sourced from traditional estates in Northumberland, Yorkshire and the Scottish borders.
As the first major retailer to use the Perfect Pick Protocol, which ensures fruit is picked within three days of the perfect date of harvest. M&S is also excited to be showcasing heritage and exclusive varieties of apples and pears sourced from across the UK.
Steve Mclean, M&S Head of Agriculture, said:
“We’re delighted to be back at the Great Yorkshire Show and can’t wait to unveil our new stand to the public. Over the three days of the show we’ll showcase the suppliers who bring the very best of regional food to our 700 stores across the UK.
“It’ll be a great opportunity for visitors to get hands on and taste some of our delicious regional produce, witness our passion for quality and innovation and discover the extraordinary lengths we go to, to provide fantastic food.”
M&S will also use the Great Yorkshire Show as a platform to celebrate the latest developments in Plan A, including how it is supporting the next generation of farmers through its ‘Farming for the Future education initiative’ and ‘Farming for the Future Awards’.
In addition, the retailer will raise awareness of its Forever Fish campaign, revealing how profits from the charge for carrier bags have been used to help fund education projects in association with the World Wildlife Fund (WWF), Marine Conservation Society (MCS) and the National Schools Partnership (NSP).
Mr McLean added:
“This year, we’re launching a new education programme in collaboration with a number of our suppliers which aims to help address a shortage of skills in agriculture. Our Farming for the Future education programme will see us support 12 bursaries each year, a Graduate Programme and an Executive Education Programme.
“Visitors to our stand at the Great Yorkshire Show can see case studies about those who have already benefitted from this extremely worthwhile scheme.
“We’ll also be celebrating the achievements of our Farming for the Future Award winner from last year, Bill Cowperthwaite, highlighting to visitors the ‘heroes’ in the M&S supply chain.”
Bill Coperthwaite, who rears Swaledale lamb for M&S in Yorkshire, was named winner of the awards last year thanks to his eco farm which relies solely on solar power and a hydroelectric plant.
“Throughout the show, there’ll be plenty to keep the whole family entertained and our customers can get a real insight into the hard work and expertise that goes into making M&S food the best on the high street. Visitors will also have the opportunity to buy sandwiches, salads, wraps and other lunchtime snacks from our M&S ‘Food on the Move’ range.”