The internationally recognised Communications Management Standard (CMS) is the industry’s quality certification system for public relations firms.
Cicada managing director Di Burton said:
“This gives our clients the assurance that Cicada adheres to strict quality standards in management, communication and service delivery.”
The CMS is an independently- audited set of eight tests which a consultancy must pass as a member of the Public Relations Consultants Association (PRCA). It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.
Francis Ingham, PRCA chief executive said:
“Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations.
“The Standard has been so successful that it has now been adopted in 11 countries around the world.”