The Federation of Small Businesses (FSB) in South Yorkshire has joined forces with the Holiday Inn Express and local MP John Healey to relaunch its Keep Trade Local campaign, which has met with remarkable success nationally over five years.
The campaign was originally introduced in response to the flooding of 2007 in South and East Yorkshire, when contractors were brought into the region from far and wide to carry out the flood refurbishment, whilst local businesses were overlooked.
Since then, the Keep Trade Local campaign has broadened its scope to address issues of public sector procurement, localised retail policy and revitalising Britain’s high streets.
It has become the most successful and longest-running campaign in the FSB’s history and was relaunched at an event at the Holiday Inn Express, Manvers, with the specific aim of encouraging local authorities and consumers to make greater use of local independent businesses to provide goods and services.
Gordon Millward, regional chairman of the FSB said:
“In promoting this campaign we want to see people using the independent businesses on the high street, and celebrate the uniqueness and flavour that they bring to their communities. Once a high street has fallen into decline the trend can be very difficult to reverse.
“In adjusting their shopping habits, shoppers can help reverse the tide of closing shops, and help vibrancy return to the high street. For every pound spent in a supermarket, only 25p remains in the local economy, whereas in an independent store 75p is reinvested in the local economy.
“Equally, local councils can make major inroads in economic regeneration by ensuring a larger proportion of their massive procurement budgets stays with local suppliers. We are fortunate in this region that most of our local councils have taken great strides in localising their procurement policies. Our aim is to recognise their efforts and encourage further progress.”
The campaign is also being supported by the Member of Parliament for Wentworth and Dearne, John Healey.
John Healey MP said:
“I’m happy to support this valuable campaign. By backing South Yorkshire businesses, shoppers and councils are helping keep money within the local economy.”
The Holiday Inn Express at Manvers, Rotherham is also supporting the Keep Trade Local campaign and has been pleased to display a roadside banner to remind passing motorists to support local businesses and jobs.
Lynne Wilde, guest service manager at the Holiday Inn Express, said:
“South Yorkshire has much to offer to potential inward investors and tourists alike. We take very seriously our role in helping to promote the region and as the major hotel serving the needs of visitors to this community, we are proud to be able to support the local business economy and to help Keep Trade Local.”