Covering more than 150,000 miles during the challenge, M&S has already raised £850,000 and is now firmly on track to reach its £1.5 million fundraising target this summer.
The ‘Le Mans’-inspired event, which took place at Rockingham Motor Racing Circuit in Corby, was the UK’s largest 24 hour endurance event.
Each lap of the circuit, helped to raise vital funds for M&S’s charity partners Breakthrough Breast Cancer, Action Medical Research, the Marie Keating Foundation, Action Cancer and Prostate Cancer UK.
In teams of four, each cyclist individually covered an average of over 100 miles each. In addition to the 350 teams taking part, 23 experienced solo riders – who staggeringly stayed in the saddle for the duration of the challenge.
Taking part in BIKE 24 were colleagues from M&S Leeds, who covered a total of 400 miles of cycling between them.
Phil Schulze, store manager at M&S Leeds, said:
“It was a great experience to see our team take part in the challenge and we’re really proud of the efforts they put in to raise so much money for five very worthy charities. It was a great boost for the team knowing that the whole of M&S were behind them.”
Over the gruelling 24 hour challenge, 6,800 litres of water were drunk, 3,460 ready meals eaten and nearly 8,000 Percy Pigs packs were provided the much-needed sugar hits for participants and spectators.
With all teams taking part in BIKE 24 successfully crossing the finishing line on Saturday, M&S’s target to raise £1.5 million for the five charities is firmly on track, with £850,000 having been raised to date, and over two months of fundraising still to go.
In addition to taking part in BIKE 24, and to further boost its fundraising efforts, M&S Leeds hosted a range of in-store fundraising activities, including static bike challenges, bake sales and bag packing.
Teams from Pudsey, Birstall Simply Food, Moortown, White Rose, Crown Point and Cross Gates also took part in fundraising activity for Bike 24.