Vantage Motor Group is opening a new Kia dealership in Scarborough.
The Knaresborough-based business, which has car dealerships across Yorkshire and Lancashire, is investing £350,000, in the new facility due to open in August.
The dealership will carry Kia’s signature Red Cube appearance, will feature a six-car showroom and state-of-the-art service facilities.
The Scarborough dealership is the first Kia franchise Vantage has invested in, after specialising in Toyota and Hyundai.
“We’ve monitored the growth of Kia as well as how consumer perceptions of Kia have changed over the years.
“The brand has gone from strength to strength so we’re thrilled to have the opportunity to represent this exciting franchise in Scarborough.
“Opening the Kia dealership has allowed us to employ five new local staff and we anticipate this number to double over the next year or so.
“We have assembled a team that will offer a professional, friendly experience that ensures our customers can make informed decisions in a welcoming environment.”