Freeserve founder urges businesses to “cut the crap”, at first Leeds Leaders Lunch

Ajaz Ahmed, the founder of Freeserve, launched his ‘@cutthecrap’ business campaign at the first Downtown Leeds in Business (DLIB), Leaders Lunch.

Representatives from more than 20 of the city’s top businesses heard the entrepreneur talk about his latest attempts to shake up the legal market with his new enterprise, but also, to announce his uncompromising message to the private sector.

The event was the first in a series planned by DLIB, a business lobbying organisation that brings the private sector together with the public sector agencies that govern the city.

Mr Ahmed revealed that his campaign was borne out of frustration with different business sectors over complicating what they do, confusing people and not using empathy to put themselves in their customers shoes.

He also asked people to start following @cutthecrap on Twitter, followers can use it to share wisdom, advice and tips with other people and the best tweets will then be re-twitted to all the followers .

The attendees at the event were the first to hear of Mr Ahmed’s campaign, which was accompanied by a presentation offering practical advice on how to succeed in business.

The chairman of DLIB, Frank McKenna, said:

“This was the first of our Leeds Leaders Lunches and Ajaz was the perfect guest speaker. He was typically forthright and didn’t pull any punches, but also provided practical advice.

“This is the proactive approach that DLIB likes to take in representing and lobbying for Leeds’ private sector businesses and their economic interests.

“Our goal is help build better private and public sector links in order to help form and influence policy that promotes Leeds on the national level.”

Ajaz Ahmed, added:

“It was great to be able to unveil @cutthecrap to a senior business audience and see it so well received.

“I’m now taking this to a much wider audience to encourage businesses not to rest on their laurels and to keep driving on, by keeping things simple.

“Hopefully the audience were able to take away at least one thing from the session that they can apply to their own business.”

Downtown in Business represents businesses in Leeds, Manchester and Liverpool and works on behalf of more than 600 organisations across the North of England.

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