Yorkshire manufacturer on expansion roll following warehouse purchase

Norseman Direct – a Leeds-based manufacturer of bespoke trolleys, display and storage units – has purchased a dedicated warehouse facility.

The Stanningley-based business launched by MD John White in 1992 now employs a 50-strong team including Mr White’s two sons Jonathan and Christopher who are both directors of the company.

The purchase of a 29,000 sq ft warehouse for manufacturing and storage close to Norseman Direct’s existing factory was sparked by a period of unprecedented growth and a 30 per cent staff increase.

The company designs and builds trolleys and display units for many sectors including major retailers and multiples as well as numerous schools, colleges and universities across the country.

The company’s range of products for school dining rooms including self-service salad bars and display units, encouraged by Jamie Oliver’s healthy eating initiatives, are used by many of the 25,000 plus primary schools in the UK.

Richard Larking, commercial property specialist and partner at the Leeds office of hls Keeble Hawson, one of the region’s biggest law firms, acted for Norseman Direct.

He said:

“This expansion underpins a vibrant and successful growth story for this Yorkshire family manufacturer whose products are used in supermarkets and institutions the length and breadth of the UK”.

John White said:

“I have a long association with Richard Larking and his customary effectiveness in handling all aspects of this transaction has been extremely helpful.

“Our new facility reflects our hard-working ethos and commitment to our valued customers.”

The expansion was supported by Andy King, director for Santander Business Development, Yorkshire.

Norseman Direct expansionA
(From left) Richard Larking, hlw Keeble Hawson; John White, Jonathan White and Andy King, Santander

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