A Halifax-based communications agency is putting its talents and expertise to good use providing support for Pennine Housing 2000’s ‘Sick of Being Skint’ (SOBS) project launched earlier this year.
Over the next four years, Limehouse will play an active role contributing professional expertise in communications and by providing training and mentoring support to enable the SOBS team and young tenants to gradually take the lead in this area of work.
Limehouse have worked with the team to develop a distinctive SOBS brand and are providing marketing and PR advice on how to integrate campaigns and key messages across the SOBS programme.
The agency will also use their production expertise to set up a SOBS internet broadcast channel later on in the year, proposing and directing content and providing social media training and hands on guidance on how to use flip-cams with an introduction to editing.
This facility will enable young tenants to share information and advice with their peers on a range of money matters and put young tenants in touch with specialist money advisors, where appropriate.
A high percentage of young people lose their homes each year in Calderdale due to their failure to manage their money and keep up with rent and bills.
After being awarded £600,000 from the Big Lottery Fund, SOBS will provide four dedicated project workers to work with young people under the age of 24 to improve their financial confidence and teach them budgeting skills.
The SOBS team work with 16–24 year olds who are first time social housing tenants or may rent homes in Calderdale in the future.
Their aim is to reduce the number of young people who lose their homes and make them more financially streetwise.
Janette Pearce, Head of Pennine Housing, said:
“In these times of financial uncertainty, any help we can give to help people manage their money more effectively has got to be a good thing.
“Limehouse are proving to be a great asset on this project, providing expertise and support which will allow us to run the programme professionally and reach out to the local community in the most effective manner.”
Limehouse managing director Nick Howard said:
“We are really excited to be part of this project.
“It is a great opportunity to be able to use our expertise in helping the local community and the work we are doing now will reap long term benefits for these young adults, providing them with stability for a brighter future.”