The team at Limehouse was tasked with producing a short film to be used virally to help Yorkshire Tea celebrate Yorkshire Day with a bit of a twist.
Taylors of Harrogate had a clear idea in mind around the War of the Roses theme and the agency worked on a series of creative concepts which led to the team filming on location at Emirates Old Trafford in Manchester.
Limehouse had its work cut out having only a few hours access to the main characters – two giants of English cricket from opposing sides of the M62, Michael Vaughan in the white corner and David “Bumble” Lloyd in the red.
Added to this was the challenge of portraying a huge white rose on the hallowed turf at Old Trafford cricket ground which required some clever camerawork.
The finished video, complete with Yorkshire Terrier, is going down a storm and has already attracted over 21,000 hits on the Yorkshire Tea Brew Tube, http://www.youtube.com/watch?v=JiW_D8U66MA
Yesterday – Yorkshire Day – Lancastrians, along with cricket lovers watching the game at Old Trafford, had the chance to try a proper brew from the much loved Yorkshire tea brand, supported by the playing of the Yorkshire Tea adverts during the tea breaks.
Earlier in the year Yorkshire Tea entered a three year deal that sees it featured as the official brew of the England cricket team with the Harrogate based brand forming an integral part of the ECB’s marketing activity.
So with cricket being an important element of the brand’s persona, it seemed only fitting for Yorkshire Tea to be present during an Ashes Test match played out on Yorkshire Day.
Limehouse, based in Halifax, have been working with the Yorkshire Tea brand for over a year and have produced a series of films for the company for use both internally and externally on Facebook and YouTube.
Dom Dwight, brand communications manager at Yorkshire Tea, said:
“The idea had a War of the Roses theme, which saw the team crossing the Pennines to shoot at Old Trafford in Manchester.
“We’ve worked with Limehouse on several projects over the past year and knowing how competent they are in understanding and meeting our objectives, we were confident the result would be innovative and on brand.”
Rick Dooley, Limehouse producer on the project, said:
“Working with the Yorkshire Tea brand allows us the opportunity to really show our creativity and we had some interesting challenges to work with on this shoot, not least the addition of a dog as part of the cast.
“It was a pleasure to have the opportunity to put this film together and to help Yorkshire Tea celebrate Yorkshire Day.”
- A white rose at Old Trafford created by the Limehouse production team