World’s first vegetarian marketplace launched by Leeds vegan entrepeneur

The world’s first online vegetarian and vegan marketplace has been developed and launched by Leeds based Jane Marshall, a health and wellbeing expert, author and speaker.

Planet V is the first offering of its kind, providing healthy lifestyle choices, ethically sourced and produced goods and a community for those interested in the vegetarian and vegan lifestyle.

In addition to celebrity endorsement, Jane has secured support of a broad range of international brands across the healthcare, food, accessories and beauty sectors.

Planet V also offers smaller vegetarian and vegan providers a seldom-found opportunity to sell and promote their products in a retail environment.

Filling a further gap in the market, the site provides a comprehensive directory of companies servicing the vegetarian and vegan communities – from hotels to restaurants, spas to social groups.

Jane’s previous role was as the Healthy College Manager at BradfordCollege where she implemented a health and wellbeing plan, which was integrated into a Government programme and rolled out nationally.

This was the genesis of the idea that became Planet V. Keen to promote the benefits of “conscious-eating” and lifestyle to as many people as possible Jane undertook two-years of planning before launching as a destination for people looking to choose a healthier lifestyle.

Jane said:

“Vegetarian and vegan are simply terms to describe a lifestyle choice, Planet V is focused on supporting the growing number of individuals who are becoming concerned with ethical and environmental purchasing and healthy living – this has only increased with the recent food scares!

“We wanted to give a destination where they can get some guidance and discover new brands – as well as providing a platform for companies who meet these needs to showcase their products and services”.

Planet V has received support from Queen’s Brian May, TV presenters Wendy Turner, Sarah Jane Honeywell and Jasmine Harman as well as local restaurateur Bobby Patel.

Brian May said:

“I applaud Planet V.  It is set to be a great resource for UK vegetarians and vegans!”

An animal welfare enthusiast and vegetarian since childhood, Jane has put restrictions in place to ensure that every product sold on the site is adhering to the standards of being ethically made for the vegetarian and vegan consumer.

Jane added:

“We each have the ability through ethical consumerism to make a positive difference – both to our own health and wider issues including the environment, animal welfare and sustainability.

“Planet V would like to support our online community who are trying to follow a more compassionate and healthier lifestyle.”

Leeds entrepreneur Jane Marshall


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